YUESEN, deeply rooted in the Indonesian market, has implemented a tiered product matrix: directly addressing the challenge of price sensitivity, it is reshaping the cleaning equipment landscape with “medium-to-large-sized ride-on models” and “medium-sized and compact push-along models.”
Faced with the increasingly fragmented and price-sensitive Indonesian consumer market, YUESEN sales representatives recently conducted in-depth research on local purchasing power. The results show that while Indonesian customers pursue “high cost-effectiveness,” their demand for high-end cleaning efficiency is awakening.
To accurately match this market characteristic, YUESEN officially announced the launch of a “tiered product strategy” for the Indonesian market. By building three major camps—high-end, mid-range, and entry-level—YUESEN aims to break the “price war” stalemate and activate omnichannel purchasing power through technology transfer and scenario segmentation.
1. High-End Ride-On Models
Targeting the demands for extreme endurance and operational comfort in large manufacturing parks, airports, and mega-shopping malls in Indonesia, YUESEN launched the high-end ride-on model series. This series focuses on “heavy-duty operations” and “ultra-fast cleaning,” with representative models including the YS-XC140G, YS-XC180, YS-XJ180, YS-XC240, and YS-XJ28
The YS-XC140G integrates sweeping, washing, and mopping functions, equipped with a 30L dustbin and a wide-width roller brush, specifically designed to handle muddy surfaces and large-area dust from Indonesia’s tropical rainforest climate. The YS-XJ280, as the flagship model, is considered a benchmark product for elevating the level of cleaning services for high-end properties.
2. Mid-Range Lineup – Core Growth Engine
As the core growth engine of this sales strategy, YUESEN launched a highly competitive mid-range lineup. This series not only covers the convenient operation of both push-mounted and ride-on models but also targets pricing that closely aligns with the annual budgets of medium-sized Indonesian businesses.
Main best-selling models include ride-on models: YS-XJ95S, YS-XJ95R, YS-XC75D, YS-XC75S, YS-XD120, and YS-XJ165; and Walk-behind models: YS-XC60, YS-XS60Z, YS-XS60, YS-XS65Z, and YS-XS65.
Sales representatives pointed out that this price range is the main battleground for price-sensitive customers. By demonstrating the significant savings in maintenance and labor costs of the YS-XS65 series, dealers can effectively persuade customers who were originally only considering lower-end products to “grit their teeth and upgrade.”
3. Entry-Level Walk-behind Models
For street-side shops, small restaurants, and shop owners with extremely limited budgets, YUESEN has not given up, but has instead launched an entry-level push-wheel model series. This series emphasizes “lightweight” and “ready-to-use,” with models including YS-XS6, YS-XS15, YS-XD30, and YS-XC40.
This initiative aims to rapidly replace Indonesia’s traditional hand-mop cleaning method with a very low entry barrier, cultivating a huge incremental market.
This tiered strategy is a key move by YUESEN to address the “price-sensitive” market. By extending the technological halo of its high-end driving models to the mid-to-low-end market, YUESEN not only maintains its professional brand image but also builds a solid “price firewall” in a highly competitive market.
A YUESEN representative stated: “We are not selling the cheapest products, but providing cleaning solutions that far exceed expectations at every budget level.”
Currently, the product matrix optimization is nearing completion, and YUESEN cordially invites Indonesian partners to visit the factory for a hands-on experience and jointly tap into the Cleaning 4.0 era.